So Pure products are vegan hair products from Keune Haircosmetics.

This line is based on natural raw materials. They contain plant-based ingredients and smell wonderful. In addition, all products are not tested on animals and contain reduced plastic. The shampoo and conditioner are available in 2 different sizes of pouches. There are also 2 sizes of refillable bottles into which you can pour these pouches.

So Pure Cool Products contain powerful violet pigments that neutralize warm tones in the hair. It helps protect hair against color fading and oxidation.

The So Pure Cool line consists of:

Keune So Pure Cool shampoo: contains violet pigments that neutralize warm tones. Enriched with acai berry extract to protect hair against color fading.

Keune So Pure Cool Conditioner: makes the hair soft, hydrated and gives a beautiful icy glow due to the powerful violet pigments.