Hairclay is a popular hair styling product used to shape, define and style hair. It differs from other styling products such as hair wax, gel or mousse because of its specific properties and benefits.

Texture: Hairclay usually has a thick, creamy texture that resembles clay, hence the name. This texture makes it easy to distribute through the hair and helps create texture and volume.

Hold: Although the hold of hair clay can vary depending on the formula, it generally provides a firm hold similar to hair wax. It helps keep hair in place and supports the desired hairstyle throughout the day.

Matte finish: Many hair clays offer a matte finish, meaning they do not add shine to the hair. This creates a natural, non-shiny look that looks casual yet groomed.

Texture and definition: Hairclay helps create texture and definition in the hair. It can help separate individual strands of hair and create a structured look.

Easy to apply and wash out: Haarclay is generally easy to apply to dry or damp hair and can be easily washed out with water.